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our story
1986
The story of Slicey started when founder, Niall’, Dad came home with a microwave so he could cook microwave pizzas. Niall could cook the microwave pizzas himself before going to football training or other activities giving him a sense of independence. This is where the love for pizza began.
1996
Niall spent a summer in San Francisco where he was living off New York style pizza slices for the three months. A quick, convenient and tasty snack.
2014
While on holiday in Italy, Niall was enjoying a delicious pizza with his family. His son was given some crayons and drew a pizza slice character and called him Slicey. This reminded him of his time in San Francisco and the pizza slices he had there. His son’s drawings prompted him to think about a way he and others could enjoy the pizza slice from home.
2015
And so the research began. Niall began his research and after speaking with consumers, he found that while they all wanted pizza as a snack, they were reluctant to turn their oven on for 20-30 minutes for just one slice. Slicey was then parked.
2023
While on holiday in Sicily, Niall and his family fell in love with Sicilian-style pizza – a rectangular slice with a thicker sourdough base. After bringing slices home, they struggled to reheat them perfectly using an oven or pan. Finally, they tried the air fryer, which heated the pizza to perfection – an aha moment that sparked the idea of reimagining “Slicey” for air fryers.
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Today
Slicey is proudly the world’s first air fryer pizza brand, delivering restaurant-quality Sicilian-style pizza slices at home.
